Marketing workers know why email marketing is king. Cheap e-mail, which is targeted to a specific audience, has a great impact on the brand"s turnover. Software tools provided by Freshmail can be used as mailing tools including creation of brand"s own template. The user friendly solution facilitates the work of those responsible for promoting products and services and enables them to reach a select group of customers. Why email marketing is king? The solution offered by Freshmail allows usuers to reduce the cost of marketing offers" creating and delivering. Low cost mailings, which can be created on the basis of users own templates, always reach only selected group of customers. In the case of television and press ads, the mentioned group is quite general - contrary to the mailing where it can be clearly indicated. Freshmail software allows to send mailings in a timely manner to increase the level of mailing responsibility, which also translates into increased traffic to the website and to purchases.